I’ve been meaning to blog about this but never found the time. So this might be no longer new to some, but it can still be useful especially to those are still starting out their online freelance career via oDesk.
I think oDesk rolled this out early this year, or maybe even earlier than that. I’m talking about tagging your profile.
You know how keywords work in SEO? The same goes here. These tags enable clients to narrow down their search when looking for contractors. And if you’ve tagged yourself with the correct skills, chances are you’ll appear in their list of potential candidates.
How to do this is simple. When you edit your profile, simply enumerate your skills in the Skills section.
But the trick here is to go from general to specific. For example, when you enter email-marketing, that’s a general skill. To be specific, also include the tools you use for email-marketing such as email autoresponders like Aweber, MailChimp, Constant Contact, etc. When you enter web-development, include PHP, HTML, CSS, Javacript, etc as well. The reason for this is to target both clients who are searching for a more generalized skill set and clients who need a particular type of skill.
But like what I always say, make sure that whatever you put in your oDesk resume is true and that you have a good working knowledge on the things that you claim you know.
The key in succeeding in online freelancing is not just to find a job, but to find a job that you can do well and suits you.
Is it okay to enter all the skills I have? It’s up to you, but remember what I just said – the goal is to find a job that suits you. I once entered a skill that I know I can do but it’s something that I really don’t enjoy doing. When I got a number of job invitations from clients looking for that particular skill, I realized that I better take it off because I’m not really interested in the jobs that are related to that skill. So I cleaned up my skill tags and retained only those that I want to get hired for. Now, I only get invitations for jobs that I’m really interested in.
So, there you go, my short but hopefully useful tip on how you can improve your chances of getting hired in oDesk. Best of luck to you!